About Us
Look, running a side business is hard enough without getting blindsided by tax nightmares or cash flow disasters. We started Wise Money Matters because we kept watching smart entrepreneurs crater their dreams over money mistakes that were totally preventable. Been there ourselves, actually. This isn't some fancy finance firm with suits and jargon. We're just folks who know what it's like to juggle a day job, build something on nights and weekends, and wonder if you're actually making money or just generating stress. That's why we do what we do — help side hustlers and small business owners keep their books straight, their taxes manageable, and their dreams alive.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Why Choose Us
Experienced Team
Our professionals have decades of combined experience. We've seen it all and know how to handle any challenge.
Quality Guaranteed
We stand behind our work with comprehensive guarantees. If you're not satisfied, we'll make it right.
Fair Pricing
Transparent, competitive pricing with no hidden fees. You'll always know exactly what you're paying for.
Proven Results
Thousands of satisfied customers and a track record of successful projects speak for themselves.
Our Mission & Our Vision
Our Mission
We help side business owners understand their finances without the corporate BS. Our job's simple: give you clear numbers, honest advice, and the confidence to make real decisions about your business. No fluff. No hidden fees. Just practical money guidance that actually works for people building something on the side.
Our Vision
We want every side hustler in Central Europe to wake up knowing exactly where their money stands. No spreadsheet anxiety. No surprise tax bills. Just entrepreneurs who feel in control of their finances and can focus on growing what they've built, not drowning in numbers.
Our Core Values
The principles that guide everything we do
Straight Shooting
We tell you what's really happening with your money. Bad news or good, you get the truth. Not some sugar-coated version designed to make us look better.
Keep It Simple
Finance doesn't need to sound like rocket science. We explain things so a person actually understands them. If we can't explain it in plain language, we're probably overcomplicating it.
Your Side Hustle Matters
Whether you're making 5,000 or 50,000 CZK monthly, your business deserves proper financial attention. Size doesn't determine whether we care about getting it right.
No Hidden Angles
What you pay is what you pay. No surprise fees, no upsell schemes, no trying to get you locked into services you don't need. Transparent pricing, every time.
Our Story
Started in 2018 when one of us nearly lost a thriving side business because nobody explained quarterly taxes properly. Spent that whole year stressed, angry, and overdue for an IRS chat we didn't want. After sorting it out the hard way, realized other entrepreneurs were walking the same tightrope blindfolded. Opened Wise Money Matters in 2019 with a mission to save people from that same headache. Now we've worked with 47 different side businesses across Prague and beyond. Each one taught us something new about what entrepreneurs actually need versus what accountants think they should want.
Meet Our Team
The people behind Wise Money Matters
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.
Petra Svobodová
Founder & Lead Advisor
Ran a marketing side business for 7 years before diving into entrepreneurship finance full-time. Nearly bankrupted herself twice learning tax lessons the hard way. Now helps others avoid those same potholes.
Tomáš Novák
Financial Strategist
Former accountant who got tired of watching small business owners ignore his advice. Started consulting independently and discovered he actually liked working with people who cared. Speaks fluent numbers and human.
Lenka Holubová
Tax Specialist
13 years navigating Czech tax code. Believes taxes don't have to be terrifying. Spends her time translating government documents into English (and sometimes into actual comprehensible language).